Happy Halloween!

I absolutely love this ad. It's very cute, simple, and suits the product to a tee. The contrasting colors of the caps to the sharpie color was most likely intentional. I would love to know what was the thinking process of the designer who created this just to get a sense of what it takes to create a great ad. 

~ Catherine

Oracle Bones

My boyfriend was reading this book a while ago and mentioned that he really liked the cover of the book. I don't know what the book is about, so I'll just talk about the cover by itself from a design standpoint. For me, I mean immediately drawn the the boxes that the man is carrying. They are of a common rectangle shape but are at an angle and are therefore dynamic. There is also the pop of red next to them that is also very attracting. My eyes then travel to the hunched over man carrying his heavy burden. Then I am drawn the the lady pasted onto the side of the truck. Her eyes and the line that is created by her back leads me back to the man. A very well composed piece that draws the viewer in and keeps them in. I think the picture as a whole symbolizes the life style difference of people from different classes in China.

~ Catherine

More on Saul Bass

http://www.buzzfeed.com/saraboboltz/23-things-you-didnt-know-were-designed-by-one-man-af7c

I had no idea Saul Bass also designed a bunch of very popular logos. The ones that really caught me off by surprise were the Girl Scout logo, AT&T, Kleenex, the Quaker Man, United Airlines, Dixie, Exxon....ok so basically all the ones I know. It amazes me that one man could think of all these different ways to represent different companies/organizations and make them work. Especially since I need to redesign my logo for the typography I class. Ugh! What I wouldn't give to be in Saul Bass's head for this project.

~ Catherine